Stories are orders of magnitude which are more effective than facts at achieving attention, persuading, being remembered, and inspiring involvement. Signature stories―intriguing, authentic, and involving narratives―apply the power of stories to communicate a strategic message. Marketing professionals, coping with the digital revolution and the need to have their strategic message heard internally and externally, are realizing that a digital strategy revolves around content and that content is stories.Creating Signature Stories shows organizations how to introduce storytelling into their strategic messaging, and guides organizations to find, or even create, signature stories and leverage them over time. With case studies built into every chapter, organizations will realize the power of storytelling to energize readers, gain visibility, persuade audiences, and inspire action.
Details e-book Creating Signature Stories: Strategic Messaging that Energizes, Persuades and Inspires
🗸 Author(s): David Aaker
🗸 Title: Creating Signature Stories: Strategic Messaging that Energizes, Persuades and Inspires
🗸 Rating : 4.3 from 5 stars (96 reviews)
🗸 ISBN-10: 1683506111
🗸 ISBN-13: 9781683506119
🗸 Languange: English
🗸 Format ebook: PDF, EPUB, Kindle, Audio, HTML and MOBI
🗸 Supported Devices: Android, iOS, PC and Amazon Kindle
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Readers' opinions about Creating Signature Stories: Strategic Messaging that Energizes, Persuades and Inspires by David Aaker
Kinnsie Holt
Delve into the pages of this engrossing historical fiction novel, where the past comes alive in vivid detail. Set against the backdrop of a bygone era, the story follows the lives of ordinary people caught up in extraordinary events. With its richly drawn characters and immersive storytelling, this book offers a glimpse into a world long gone but not forgotten.
Joice Metcalfe
Delve into the pages of this captivating novel, where the lines between reality and fantasy blur in a mesmerizing tale of magic and adventure. Set in a world where anything is possible, the story follows a group of unlikely heroes as they embark on a quest to save their kingdom from darkness. With its richly imagined world and engaging characters, this book is sure to enchant readers of all ages.
Sarah Spencer
Delve into the pages of this thought-provoking philosophical treatise, where the author grapples with some of life's most profound questions. From the nature of existence to the meaning of morality, each chapter offers a fresh perspective on the human condition. With its rigorous logic and elegant prose, this book is sure to spark lively debate and introspection.
