Digital Marketing provides the most comprehensive guide to all aspects of using the Internet, digital media and marketing technology to achieve the goals of integrated multichannel marketing. This streamlined seventh edition provides comprehensive, practical guidance on how companies can get the most out of digital media and technology to meet their marketing goals. Digital Marketing links marketing theory with practical business experience through case studies from cutting edge companiessuch as ASOS, Spotify, Zalando and Zappos, to help students understand digital marketing in the real world. To support this, new ‘Essential Digital Skills’ boxes give students guidance on how to develop key skills they will need in the workplace. Readers will learn best practice frameworks for developing a digital marketing strategy, plus successfactors for key digital marketing techniques including search marketing, conversion optimisation anddigital communications using social media including Twitter and Facebook.
Details e-book Digital Marketing
🗸 Author(s): Dave Chaffey
🗸 Title: Digital Marketing
🗸 Rating : 4.6 from 5 stars (229 reviews)
🗸 ISBN-10: 1292241578
🗸 ISBN-13: 9781292241579
🗸 Languange: English
🗸 Format ebook: PDF, EPUB, Kindle, Audio, HTML and MOBI
🗸 Supported Devices: Android, iOS, PC and Amazon Kindle
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Readers' opinions about Digital Marketing by Dave Chaffey
Peace Preston
Delve into the pages of this engrossing historical fiction novel, where the past comes alive in vivid detail. Set against the backdrop of a bygone era, the story follows the lives of ordinary people caught up in extraordinary events. With its richly drawn characters and immersive storytelling, this book offers a glimpse into a world long gone but not forgotten.
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