Pricing decisions are among the most important and impactful business decisions that a manager can make. How to Price Effectively: A Guide for Managers and Entrepreneurs introduces the value pricing framework, a structured, versatile, and comprehensive method for making good pricing decisions and executing them. The framework weaves together the latest thinking from academic research journals, proven best practices from the leading pricing experts, and ideas from other fields such as medical decision making, consumer behavior, and organizational psychology. The book discusses what a good pricing decision is, which factors you should consider when making one, the role played by each factor―costs, customer value, reference prices, and the value proposition― and how they work together, the importance of price execution, and how to evaluate the success of pricing decisions. You will also be introduced to a set of useful and straightforward tools to implement the value pricing framework, and study many examples and company case studies that illustrate its nuances. The purpose of How to Price Effectively: A Guide for Managers and Entrepreneurs is to provide you with a comprehensive, practical guide to making, executing, and evaluating pricing decisions.
Details e-book How to Price Effectively: A Guide for Managers and Entrepreneurs
๐ธ Author(s): Utpal Dholakia
๐ธ Title: How to Price Effectively: A Guide for Managers and Entrepreneurs
๐ธ Rating : 4.5 from 5 stars (73 reviews)
๐ธ ISBN-10: 099918671X
๐ธ ISBN-13: 9780999186718
๐ธ Languange: English
๐ธ Format ebook: PDF, EPUB, Kindle, Audio, HTML and MOBI
๐ธ Supported Devices: Android, iOS, PC and Amazon Kindle
โ Read as many eBooks you want!
โ Secure Scanned. No Virus Detected
โ Thousands of eBooks to choose from - Hottest new releases
โ Click it and Read it! - no waiting to read eBooks, it's instant!
โ Keep reading your favorite eBooks over and over!
โ It works anywhere in the world!
โ No late fees or fixed contracts - cancel anytime!
Readers' opinions about How to Price Effectively: A Guide for Managers and Entrepreneurs by Utpal Dholakia
![/](https://i2.wp.com/shortlinks.top/img/f1.png)
Kinsee Lamb
Delve into the pages of this captivating novel, where the lines between reality and fantasy blur in a mesmerizing tale of magic and adventure. Set in a world where anything is possible, the story follows a group of unlikely heroes as they embark on a quest to save their kingdom from darkness. With its richly imagined world and engaging characters, this book is sure to enchant readers of all ages.
![/](https://i2.wp.com/shortlinks.top/img/f15.png)
Jenene Andrews
Delve into the pages of this thought-provoking philosophical treatise, where the author grapples with some of life's most profound questions. From the nature of existence to the meaning of morality, each chapter offers a fresh perspective on the human condition. With its rigorous logic and elegant prose, this book is sure to spark lively debate and introspection.
![/](https://i2.wp.com/shortlinks.top/img/f16.png)
Lynzey Hawkins
Explore the depths of human emotion with this powerful collection of poetry, where words dance off the page and into the heart. From love and longing to despair and redemption, each poem offers a glimpse into the human experience in all its complexity. With its evocative imagery and lyrical prose, this book is a testament to the enduring power of poetry to move and inspire.