“Provocative…terrific stories” (The New Yorker) of the people who transformed sports—in the span of a single generation—from a job that required even top athletes to work in the off-season to make ends meet into a massive global business.It started, as most business deals do, with a handshake. In 1960, a Cleveland lawyer named Mark McCormack convinced a golfer named Arnold Palmer to sign with him. McCormack simply believed that the best athletes had more commercial value than they were being paid for—and he was right. Within a few years, he raised Palmer’s annual income from $5,000 to $500,000, and forever changed the landscape of the sports industry, transforming it from a form of entertainment to a profitable and fully functioning system of its own. “A remarkable saga…filled with insights not only into sports, but also into human nature” (The Dallas Morning News), Players features landmark moments, including the multiyear battle to free Palmer from a bad deal with the Wilson Sporting Goods Company; the 1973 Wimbledon boycott, when eighty-one of the top tennis players in the world protested the suspension of Nikola Pilic; baseball pitcher Catfish Hunter’s battle to become MLB’s first free agent; and how NFL executives transformed pro football from a commercial dud to the greatest show on earth. “An entertaining, illuminating read” (New York Journal of Books), Players is a riveting, fly-on-the-wall account of the rise and creation of the modern sports world, and the people who made it happen. “No part of the media and entertainment industry has seen a more substantial economic transformation than sports….A half-century tour spanning a variety of widely recognized and lesser-known sports figures and competitions that have played roles in the industry’s development….Players could not be more timely” (The New York Times).
Details e-book Players: How Sports Became a Business
🗸 Author(s): Matthew Futterman
🗸 Title: Players: How Sports Became a Business
🗸 Rating : 4.5 from 5 stars (91 reviews)
🗸 ISBN-10: 147671696X
🗸 ISBN-13: 9781476716961
🗸 Languange: English
🗸 Format ebook: PDF, EPUB, Kindle, Audio, HTML and MOBI
🗸 Supported Devices: Android, iOS, PC and Amazon Kindle
✓ Read as many eBooks you want!
✓ Secure Scanned. No Virus Detected
✓ Thousands of eBooks to choose from - Hottest new releases
✓ Click it and Read it! - no waiting to read eBooks, it's instant!
✓ Keep reading your favorite eBooks over and over!
✓ It works anywhere in the world!
✓ No late fees or fixed contracts - cancel anytime!
Readers' opinions about Players: How Sports Became a Business by Matthew Futterman
Bluebell Whittaker
Explore the wonders of the natural world with this captivating exploration of wildlife and ecosystems. From the depths of the ocean to the heights of the mountains, the author takes readers on a journey through some of the planet's most extraordinary habitats. With its stunning photography and fascinating insights, this book is a feast for the eyes and the mind.
Sarah Spencer
Immerse yourself in the magical world of fairy tales with this enchanting collection of stories from around the world. From classic folklore to lesser-known myths, each tale is a timeless reminder of the power of storytelling. With its beautiful illustrations and captivating narratives, this book is sure to delight readers of all ages.
Sharrie Day
This gripping true crime narrative offers a chilling glimpse into the minds of some of history's most notorious criminals. From cold-blooded killers to master con artists, each chapter delves into the twisted motives and methods of these infamous individuals. With its riveting storytelling and meticulous research, this book is a must-read for armchair detectives and true crime enthusiasts alike.
