Social Media for Strategic Communication: Creative Strategies and Research-Based Applications, by Karen Freberg teaches you the skills and principles needed to use social media in persuasive communication campaigns. The book combines cutting-edge research with practical, on-the-ground instruction to prepare you for the real-world challenges you will face in the workplace. The text addresses the influence of social media technologies, strategies, actions, and the strategic mindset needed by social media professionals today. By focusing on strategic thinking and awareness, it gives you the tools they need to adapt what you learn to new platforms and technologies that may emerge in the future. A broad focus on strategic communication―from PR, advertising, and marketing, to non-profit advocacy―gives you a broad base of knowledge that will serve you wherever your career may lead.
Details e-book Social Media for Strategic Communication: Creative Strategies and Research-Based Applications
🗸 Author(s): Karen Freberg
🗸 Title: Social Media for Strategic Communication: Creative Strategies and Research-Based Applications
🗸 Rating : 4.5 from 5 stars (98 reviews)
🗸 ISBN-10: 1506387101
🗸 ISBN-13: 9781506387109
🗸 Languange: English
🗸 Format ebook: PDF, EPUB, Kindle, Audio, HTML and MOBI
🗸 Supported Devices: Android, iOS, PC and Amazon Kindle
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Readers' opinions about Social Media for Strategic Communication: Creative Strategies and Research-Based Applications by Karen Freberg
Verda Harvey
What a literary feast! The author's talent for crafting immersive worlds and multidimensional characters was exceptional. The dialogue and interactions felt so authentic, making the story incredibly relatable. This book had it all—mystery, romance, and moments of profound introspection. A true page-turner that left me wanting more.
Eloise Bailey
This book was a true masterpiece. The author's command of language and storytelling was superb. The characters were wonderfully developed, and their relationships felt authentic. The themes of love, identity, and redemption added depth to the narrative. A mesmerizing read that left me with a lingering sense of wonder and contemplation.
Phoebe Hines
This book has left an indelible mark on my soul. The author's ability to convey complex emotions and weave an intricate plot was masterful. The characters felt like old friends, and their personal growth throughout the story was beautifully portrayed. This is a book I'll revisit time and again, finding new layers of depth with each read.
