Strategic Marketing Management (9th Edition) outlines the essentials of marketing theory and offers a structured approach to identifying, understanding, and solving marketing problems. This book presents a comprehensive framework for developing sound marketing strategies that guide business decisions involving product and service design, branding, pricing, sales promotion, communication, and distribution. The concepts, principles, and frameworks advanced in this book apply to a wide range of organizations, from startups to established enterprises, from packaged-goods manufacturers to value-added service providers, from nonprofit entities to for-profit corporations.
Details e-book Strategic Marketing Management, 9th Edition
๐ธ Author(s): Alexander Chernev
๐ธ Title: Strategic Marketing Management, 9th Edition
๐ธ Rating : 4.5 from 5 stars (81 reviews)
๐ธ ISBN-10: 1936572508
๐ธ ISBN-13: 9781936572502
๐ธ Languange: English
๐ธ Format ebook: PDF, EPUB, Kindle, Audio, HTML and MOBI
๐ธ Supported Devices: Android, iOS, PC and Amazon Kindle
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Readers' opinions about Strategic Marketing Management, 9th Edition by Alexander Chernev
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