The Basics of Media Writing: A Strategic Approach helps readers develop the essential writing skills and professional habits needed to succeed in 21st-century media careers. This research-driven, strategy-based media writing textbook digs deeply into how media professionals think and write in journalism, public relations, advertising, and other forms of strategic communication. Authors Scott A. Kuehn and Andrew Lingwall have created two comprehensive writing models to help students overcome their problems in finding and developing story topics by giving them "starting points" to begin writing. The Professional Strategy Triangle model shows students how to think critically about the audience, the situation, and the message before starting a news story or persuasive piece and the FAJA four-point model asks students a series of questions about their story type (Fact, Analysis, Judgment, or Action) to guide them to the right angle or organizational structure for their message. Rooted in classical rhetorical methods, this step-by-step technique enables readers to strategically approach each writing task, no matter the format.
Details e-book The Basics of Media Writing: A Strategic Approach
🗸 Author(s): Scott A. Kuehn,James Andrew Lingwall
🗸 Title: The Basics of Media Writing: A Strategic Approach
🗸 Rating : 4.4 from 5 stars (95 reviews)
🗸 ISBN-10: 1506308104
🗸 ISBN-13: 9781506308104
🗸 Languange: English
🗸 Format ebook: PDF, EPUB, Kindle, Audio, HTML and MOBI
🗸 Supported Devices: Android, iOS, PC and Amazon Kindle
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Readers' opinions about The Basics of Media Writing: A Strategic Approach by Scott A. Kuehn,James Andrew Lingwall
Hazel Benson
What an incredible journey! This book transported me to another world, and the characters felt like dear friends. The author's prose was poetic and immersive, making every page a delight to read. I was on the edge of my seat, eagerly following the twists and turns of the plot. The emotional depth of the story left me feeling moved and inspired. A true masterpiece!
Clara Corbyn
This book took me on an emotional rollercoaster. The author's storytelling was mesmerizing, weaving together intricate plotlines and compelling characters. I laughed, cried, and felt deeply connected to the story. It challenged my perspectives and left me pondering its profound themes. A literary masterpiece that will stay with me forever.
Trix Parsons
This book was a masterpiece of storytelling. The richly developed world, complex characters, and thought-provoking themes made it an extraordinary read. The emotional highs and lows had me enthralled, and I felt like I was living alongside the characters. It's a story that will stay with me, inspiring my own creative aspirations.
