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The book that made "McDonaldization" part of the lexicon of contemporary sociological theory, read by hundreds of thousands of students, is now in its Ninth Edition!George Ritzer′s seminal work of critical sociology, The McDonaldization of Society, continues to stand as one of the pillars of modern day sociological thought. Building on the argument that that the fast food restaurant has become the model for the rationalization process today, this book links theory to contemporary life in a globalized world and resonates with students in a way that few other books do. Ritzer opens students’ eyes to many current issues and shows how McDonaldization’s principles apply to other settings, especially in the areas of consumption and globalization. Through vivid story-telling prose, Ritzer provides an insightful introduction to this fascinating topic and aids students′ critical development. This new edition has been fully updated to include a new focus on McDonaldization in the digital world. 

Details e-book The McDonaldization of Society: Into the Digital Age

🗸 Author(s):
🗸 Title: The McDonaldization of Society: Into the Digital Age
🗸 Rating : 4.4 from 5 stars (90 reviews)
🗸 ISBN-10: 1506348556
🗸 Languange: English
🗸 Format ebook: PDF, EPUB, Kindle, Audio, HTML and MOBI
🗸 Supported Devices: Android, iOS, PC and Amazon Kindle

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Readers' opinions about The McDonaldization of Society: Into the Digital Age by George Ritzer

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Danet Tucker
Dive into an epic fantasy novel where heroes embark on a perilous quest to save their world from an ancient evil. The world-building is richly detailed, immersing readers in a realm of magic and adventure. With its unforgettable characters and breathtaking action scenes, this book is sure to captivate readers of all ages.
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Lynzey Hawkins
This beautifully illustrated cookbook is a culinary journey around the world, showcasing a diverse array of delicious recipes from every corner of the globe. From exotic street food to traditional home-cooked meals, each dish is a celebration of the rich tapestry of global cuisine. With its mouthwatering photographs and easy-to-follow recipes, this book is a must-have for any aspiring chef.
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Lucy Rose
Delve into the pages of this thought-provoking philosophical treatise, where the author grapples with some of life's most profound questions. From the nature of existence to the meaning of morality, each chapter offers a fresh perspective on the human condition. With its rigorous logic and elegant prose, this book is sure to spark lively debate and introspection.

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