A comprehensive, international view of the business of tourism The engaging writing style and hundreds of updated industry examples make Tourism: The Business of Hospitality and Travel, 6/e, the perfect textbook for students taking their first hospitality or tourism class. It views the industry from a holistic, global business perspective–examining the management, marketing and finance issues most important to industry members. Chapters reveal an integrated model of tourism and address consumer behavior, service quality, and personal selling. The thoroughness of content and references also make it suitable for upper-level hospitality and tourism courses. Readings and integrative cases close each part, and end-of-chapter exercises allow students to apply their knowledge and refine their problem-solving and critical-thinking skills. This edition includes new and updated material on social media, event management, timeshares, sustainable and marijuana tourism, and the future of tourism.
Details e-book Tourism: The Business of Hospitality and Travel (What's New in Culinary & Hospitality)
🗸 Author(s): Roy Cook,Cathy H. C. Hsu,Cathy Hsu,Lorraine Taylor
🗸 Title: Tourism: The Business of Hospitality and Travel (What's New in Culinary & Hospitality)
🗸 Rating : 4.5 from 5 stars (105 reviews)
🗸 ISBN-10: 0134484487
🗸 ISBN-13: 9780134484488
🗸 Languange: English
🗸 Format ebook: PDF, EPUB, Kindle, Audio, HTML and MOBI
🗸 Supported Devices: Android, iOS, PC and Amazon Kindle
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Readers' opinions about Tourism: The Business of Hospitality and Travel (What's New in Culinary & Hospitality) by Roy Cook,Cathy H. C. Hsu,Cathy Hsu,Lorraine Taylor
Adawna Hayes
This beautifully illustrated cookbook is a culinary journey around the world, showcasing a diverse array of delicious recipes from every corner of the globe. From exotic street food to traditional home-cooked meals, each dish is a celebration of the rich tapestry of global cuisine. With its mouthwatering photographs and easy-to-follow recipes, this book is a must-have for any aspiring chef.
Delilah Weeks
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Elsie Moss
Explore the depths of human emotion with this powerful collection of poetry, where words dance off the page and into the heart. From love and longing to despair and redemption, each poem offers a glimpse into the human experience in all its complexity. With its evocative imagery and lyrical prose, this book is a testament to the enduring power of poetry to move and inspire.
